IKEA introduces DAJLIEN, a restricted house coaching assortment with 19 versatile merchandise that help motion in on a regular basis life and permits folks to create wholesome habits at house. DAJLIEN is about to be launched in January 2024.
With the challenges and frustrations of exercising at house, IKEA got down to discover how you can allow higher and extra accessible exercises in our dwelling area. The result’s the DAJLIEN assortment, developed by way of the idea that if we are able to make it simpler for folks to train wherever they like,we are able to be certain that even a little bit of exercise is inside attain for everybody – day-after-day. That is additionally mirrored within the assortment identify: DAJLIEN is the phrase for “day by day” within the accent of Småland, the birthplace of IKEA.
The gathering is constructed on insights from visits to properties in New York, Chicago, London and Shanghai the place IKEA has realized about experiences linked to figuring out at house. The findings spotlight widespread challenges related to motivation, restricted area, time constraints, and the discomfort many really feel when figuring out at a fitness center. On the similar time, train merchandise are seen as cumbersome and might conflict with house decor. The merchandise within the DAJLIEN assortment options sensible, adaptable merchandise that can be utilized in several methods to beat these challenges, enabling folks to remain energetic.
Impressed by the necessity for multi-functional options that seamlessly match into the house, the DAJLIEN assortment is an element coaching gear, half storage. Lots of the assortment’s merchandise serve not solely as coaching gear but in addition as fashionable and sensible design items.
“Not everybody feels secure or comfy going to a fitness center and at house we regularly cope with small area and time constraints. DAJLIEN was born from the need to search out sensible options that handle these limitations and assist folks create a handy and motivating place for train”, says Sarah Fager, Designer at IKEA of Sweden. “We wished to create sensible, lovely merchandise to encourage and redefine coaching as a enjoyable, straightforward and pure on a regular basis exercise.”
Making the house a extra energetic place
The merchandise in DAJLIEN are designed with delicate colors and particulars, supporting the gathering’s deal with merchandise that mix into the house and naturally grow to be a part of the on a regular basis setting. The gathering options a wide range of merchandise to assist make the house a neater place to work out, together with train mats, a step-up board and a set of ring-shaped dumbbells – all designed to be straightforward to make use of, retailer, and convey alongside on the go.
The equally sturdy and versatile DAJLIEN bench with storage is impressed by old-school fitness center gear and stands as the gathering’s focus of multi-functional design. Coming with a non-slip mat, it invitations totally different body weight workouts, whereas doubling as storage on your gear, or as a sensible espresso desk across the house.
DAJLIEN extends past health gear to incorporate restoration and stress reduction merchandise, together with an air air purifier, yoga straps, kneepads, a therapeutic massage ball, and a transportable Bluetooth speaker, all in comfortable and soothing shades. It additionally presents a number of wearable items, like slippers and two distinct ponchos, for post-workout rest and wellness.
“DAJLIEN is all about supporting motion and serving to folks reside extra energetic lives at house. We’ve designed a group that helps bridge the hole between house and energetic life, that acknowledges that coaching can take many shapes and varieties and that you just don’t want loads of area to do a easy exercise”, says Akanksha Deo, Designer at IKEA of Sweden.
The worldwide launch of the DAJLIEN assortment is scheduled for January 2024 and will likely be accessible for six months or till provides final. Contact your native marketplace for product availability.